XDSOFT to Remotely Recognize Emotions at Tadviser Summit 2021

As part of the Tadviser Summit 2021, XDSOFT will showcase its latest development—a system for automatic emotion analysis, designed to help businesses and public organizations instantly receive feedback on the quality of their advertising, products, and services without the need for surveys or research.

This unique tool can recognize basic human emotions in real-time, allowing businesses to evaluate the true reactions of people to advertisements, products, packaging, lectures, or other audiovisual content.

The system automatically scans the flow of people within the camera's view, while XDSOFT's intelligent algorithm recognizes a person’s gender, age, and emotions, as well as their engagement with the displayed content (tracking how many people paid attention to the content, how their emotions changed during viewing, how long different groups watched the display, and which emotions predominated among target audiences).

"Today, it is more important than ever for businesses to proactively respond to customer feedback and demands. Often, companies learn too late that customers disliked a product or were unsatisfied with the quality of service, or that a marketing campaign missed its target audience, only allowing them to minimize damage. Our emotion analysis solution will enable marketers and entrepreneurs to immediately understand from emotional reactions what they are doing right and what is not working, helping them make timely, effective decisions," said XDSOFT CEO Lyubov Krasyuk.

XDSOFT's solution is an invaluable tool for marketers and product managers, providing the ability to assess and predict the level of interest in new products and services, as well as segment audiences and identify potential customers. For hotels, banks, and government institutions, the emotion recognition system will help quickly evaluate service quality and react to changes in customer and citizen moods. In educational institutions, the solution will allow educators to assess how students are receiving material and lectures.

XDSOFT has enhanced the system with tools for further data management. Users can generate automatic content scoring reports based on emotional responses over any period, export statistics on the perception of any product or service, and set up notifications for managers based on pre-configured events.