What is Videoproduction and Why is it Needed?

Production (from English "production") refers to the process of creating a project or creative product. Accordingly, videoproduction is the process of creating videos. Let’s explore why videos are needed and how to make them of high quality.

The objectives of video content can vary widely: they may be for branding, presentations, training, sales, etc.

A video can often more effectively illustrate the advantages and unique features of a product. Visualizing technical solutions can also alleviate many questions and intuitively convey key points.

According to CISCO, video content currently accounts for about 70% of global internet traffic, and this figure is expected to grow year by year. Visual perception is generally more productive, helping to better memorize and emphasize essential aspects. Thus, video content has a higher efficiency, and the increasing integration of interactive solutions and the development of VR technologies leave little room for alternatives.

Types of Video Content

Given that videos serve various purposes, we can outline the main categories:

• Presentation Videos: Showcase new products, services, unique features, etc.
• Image Videos: Typically highlight the internal life of a company and its participation in events, conferences, etc.
• Educational Videos: Inform viewers on how to use specific products.
• Advertising Videos: Directly promote a product.
• Viral Videos: Subtle product advertising characterized by wide reach on popular platforms like YouTube.

To create a high-quality video that meets all requirements, it’s best to use the services of specialized agencies or studios, such as ours.

We focus on 3D graphics, interactive and motion design, and can handle projects of any complexity—both animated and live-action videos.

One of the advantages of working with us is that we provide full-cycle production, from the initial idea to the final product, including script development, storyboarding, design, 3D modeling, rigging, animation, rendering, video editing, and sound design.