UX Research at XDSOFT Design Studio: A Service Package to Improve Usability and User Experience

In today’s world, where users are becoming increasingly demanding, providing the best user experience has become a key success factor for applications and websites.

That is why XDSOFT's design studio is developing UX research services: a comprehensive package aimed at enhancing usability and user experience.

Why are UX studies necessary? They help to gain a deeper understanding of the audience's needs and provide users with exactly what they want. Starting with concept validation and discussing ideas and perspectives on the future product within a focus group, we can identify the product's necessity. Ethnographic research allows us to study how users interact with existing products on the market, revealing their strengths and weaknesses, while interviews provide valuable data about the audience's needs.

To gain a more profound understanding of your target audience, we offer the creation of a business canvas and a design thinking session, which will help establish a product vision, structure, and select the best ideas to improve the user experience and address audience pain points.

For products already on the market or in development, it is essential to conduct expert reviews, usability testing, both moderated and unmoderated user tests, five-second usability tests, as well as observe user behavior and perform usability benchmarking. Additionally, A/B testing is recommended to compare different product versions or the impact of design changes.

The results of the research will be presented in a detailed report, including an analysis of the product's strengths and weaknesses, identified problems and their causes, along with recommendations for improving the user experience.