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23.05.2017

Design Processes

Design process that includes interaction design and the visual presentation of information: creating an original visual style, appropriate selection of colors and fonts.

PROTOTYPING WEB INTERFACES

Creating a prototype to demonstrate a solution for the client's task. The prototype visually showcases navigation and primary interaction with the interface.

APPLICATION DESIGN FOR iOS AND ANDROID

We design applications while considering the unique features of each platform and the official guidelines for developers.

ADAPTIVE WEB DESIGN

More and more people are accessing the internet through their smartphones and tablets, making adaptability an essential part of any modern website.

DESIGNING USER EXPERIENCE

An inconvenient or unclear interface can negatively impact the overall impression of a website or application. We strive to ensure that users are satisfied with the use of our clients' websites and applications.

WEBSITE AND MOBILE APPLICATION DESIGN

We know about design what others do not. For us, designing a website is not just about creating an original visual style or carefully selecting colors and fonts; it’s about developing a cohesive and harmonious visualization system that inspires, conveys the essence and benefits of your product instantly, and prompts action, hitting the mark precisely.

WHY GOOD DESIGN IS ESSENTIAL FOR BUSINESS

You are judged by your appearance. The first impression of a company or service is formed within seconds of interacting with a website. A well-thought-out visual style creates a positive impression and increases trust in the service. An intuitive interface does not irritate users and provides pleasure in use.

HOW WE CREATE GOOD DESIGN

Our approach to design is highly individualized. We consider all possible scenarios and the details that users will encounter.

For custom website and mobile app design, we begin by creating a project outline, a structure map, and a functional breakdown. This helps us see the bigger picture and identify bottlenecks where more time and attention may be needed. Since the client understands their business best, it's crucial to involve them in the design process from the very beginning. We draw on our experience and knowledge in website and application design. With the structure in hand, we sketch simple drafts on paper.

Typically, we start our work with the main page of the website or the application screen. This is the first thing users will see, although there are exceptions. For instance, in e-commerce, the introduction often begins with the product page, which we refer to as landing pages and prioritize for thorough development. Next, we create wireframes—sketches that include more detailed information, grids, and structures. At this stage, clients can provide input on which solutions will work best.

Once the structure is defined, we focus on aesthetics: selecting fonts and colors, establishing a cohesive graphic style, and choosing photographs and illustrations.

The created design mockups are assembled into an interactive prototype, allowing the client to navigate through the mockups and interact with the elements. This is an excellent way to test the product before it is implemented in code.

It's essential for us to hear feedback from the client who commissioned the custom design. Their opinion on whether the website meets its objectives is crucial. We don’t just wait for suggestions on how to change the design; we listen to their problems and strive to resolve them as simply, quickly, and effectively as possible.

Our clients